The Washington convenience stores continue to run under the Smitty's name but are managed by Pester Marketing/Alta Convenience Stores in Denver. The deal increased the company's retail division to 66 Alta Convenience locations throughout Colorado, Kansas, Nebraska, New Mexico and Washington. In addition, this past summer Western Alta Holdings acquired the operations of five convenience stores in a joint venture with R.H. Western Alta Holdings is based in San Antonio, while Pester Marketing/Alta Convenience Stores is based in Denver.Įarlier this year, Pester Marketing's Alta Convenience Stores took ownership of the eight-store Kwik Stop chain in Fremont County, Colo., as CSNews Online previously reported. is the parent company of Pester Marketing/Alta Convenience Stores. Pester Marketing retained Corner Capital Advisors LLC as its exclusive advisor for the transaction with financing facilities secured through Crow Holdings Capital Partners. "We welcome Western's employees into our family as well, and are excited about our combined future." "We are extremely pleased to significantly expand our presence in our hometown market, and to introduce our services and products to Western's customers," added Rich Spresser, president of Pester Marketing. NRC Realty & Capital Advisors LLC served as exclusive financial advisor to Western Convenience Stores in connection with the sale. I wish them well going forward," said Taraghi, Western's CEO and owner. Our locations complement theirs and they are experienced operators with a great reputation in the industry. "I am very pleased to be able to sell the Western portfolio of stores to Pester Marketing. The company also provides motor fuel products under several national and regional brands including Phillips 66, ExxonMobil, Shell, and Alta Fuels. Pester Marketing operates 112 stores in Colorado, Nebraska, New Mexico, and Kansas under the Alta, Kwik Stop, and Pioneer store brands. The stores range from small formats to 4,000 square feet, with the average measuring more than 2,000 square feet. Hossein Taraghi founded Western in 1989 and has grown the company from one c-store to 42 operating today. currently owns and operates 57 convenience stores branded as Alta Convenience, 1st Stop and Farm Crest Milk Stores in Colorado, Kansas, Nebraska and New.
The 43 sites are located in and around Denver, Colorado Springs, Pueblo, Grand Junction, Colorado mountain resort locations, and western Nebraska. The locally based company is acquiring the convenience stores and gas stations of Western Convenience Stores Inc. continues to grow its footprint in the west. Subscribe to receive sales insights and tips directly to your inbox.DENVER - Pester Marketing Co. Got a comment?Ĭatch us on Social Media and join the discussion! Marketers still nudge us towards a sale, and encourage us to pester others – albeit with more sophistication and a greater media choice. The point is: marketing methods don’t go away, they just get reinvented. Is today’s version the quick flash of a phone number on the screen, or the annoying radio ad with specially selected sounds that eventually pierce your brain?
Was this the first form of subliminal advertising? You found yourself queuing up and paying even though the purchasing thought wasn’t in your head 10 minutes prior. They circled and subtly nudged you towards the lady with the beard, or the world’s strongest flea.
These were the guys at circuses who were paid to herd people into an attraction. In 1829, the master of bringing theatre to the public, PT Barnum, used to hire “nudgers”. It’s just that mums and dads didn’t have an i-pod then. If that isn’t the ultimate, and oldest, form of Pester Power, then I don’t know what is. However it strikes me that Pester Power is nothing new.Īs a child did you ever see an ice-cream van cruising down your street with nursery rhymes pumping from the stereo? Watch the DVD of The Corporation if you need further information about this marketing technique. Richard Spresser What role in the community do you think convenience. (Except for those parents ignoring their kids and listening to an i-pod on volume 10 – determined not to give in to the supermarket’s ploy). This month, NACS talks with Richard Spresser, president, Pester Marketing Company. The theory is the kid screams or pesters, and the parents give in. That’s why the characters from Shrek are seen on cereal packs on the bottom few rows, well within reach of tiny hands. It is a term first coined by a major FMCG company to describe their tactic of putting products within easy reach (and scream) of toddlers, say in a supermarket. One of today’s marketing techniques to endure the most criticism is “Pester Power”. Today, marketing people and business owners come under fire from consumers for “new age” marketing and sales techniques that are deemed as too intrusive.īut I don’t think marketing or selling techniques have changed that much at all in the past 200 years or probably 2000 years.
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